Skip to main content

Launching a New Product or Service

Apr 2020

Launching a new product or service is no easy feat. It takes a lot of time and energy to build something from scratch and if you want to make sure it’s well-received, you will also need to invest a lot of resources into preparing and planning the launch. 

But don’t fret – you have technology on your side. If you’re a G Suite user, you’ll be happy to learn that there are a number of applications available that will help you manage the whole process. 


Because there are so many moving parts in the process of launching a new offering, you’ll want to have a project management tool to help you stay organized. Wrike is an online project management software that’s simple to use while also offering a ton of functionality. 

It offers workflow automation, creative brief management, and executive reporting and customization. Plus it’s free for up to 5 users and integrates with Gmail, Drive, and Calendar.


Nowadays, there’s an app for almost anything. However, having all these services at your fingertips can quickly become exhausting and time-consuming when you’re jumping back and forth between multiple applications. 

Enter Zapier. This service allows users to automate common actions across apps and build automated workflows regardless of which apps are used. For instance, you could set up a ‘zap’ that automatically creates Tasks based on input in Forms, for instance. 


Think Customer Relationship Management (CRM) software is only for large corporations? Think again. Having a designated system to manage and maintain customer relationships and track sales leads can be super beneficial to businesses and organizations of all sizes, especially when you’re launching a new product or service.

Insightly is a tried-and-true G Suite integration. It has a massive user base, integrates perfectly, syncs well, and is easy to set up. It’s also low-cost and comes with the full set of CRM features.

Artist  in white shirt using smartphone

Form Notifications

If you’ve ever signed up for early access to a new product or registered for a free trial, then you know how effective a simple form can be. Not only can they help you collect valuable information about a prospective customer, depending on the questions you include, they can also gauge your prospects’ level of commitment and interest in your offering before they even land on your email list. 

Form Notifications is a simple add-on that lets you create and manage email notifications from forms when they receive submissions. So if you’re using a form to book appointments or receive inquiries, you’ll get that information coming to you, rather than having to check the Google Sheet over and over again. 

Form Mule

Now that you’ve collected all those email addresses with your lead generation forms, you’ll want to nurture those leads to purchase by continuing to communicate with them and educate them about your product. 

Form Mule makes this process super simple by giving you the ability to send targeted, personalized emails from a Google Sheet. Plus, this add-on can be used to send emails manually or automatically as a part of an email sequence. 


It can be frustrating to send out email campaigns and not know whether they’ve been received or opened or if they’ve been lost to the void. Mailtrack makes this a thing of the past by offering free email tracking for Gmail.

Mailtrack works in and on the Gmail app and it tracks email sends with a simple double-check notification that appears to confirm that your email was sent and that your recipient opened it.


Tired of the email back-and-forth that comes with booking discovery calls or product demos? Calendly helps you say goodbye to email and phone tag by allowing people to book directly into your calendar.

The app works seamlessly with Google calendar so you’re never double-booked and it sends automatic event confirmations to your invitees. The Gmail integration allows you to embed

Popular Articles

Small team meeting and using computer display
Dropbox is one of the most popular cloud storage services on the market. It’…
Laptop, book and cup on desk
It’s Friday afternoon in the middle of July, and the family is already at th…
Woman completing in store sales transaction and client discovery
| Editorial Team |
Connecting with a potential client can be equal parts exhilarating and anxie…